Privacy Policy

Effective Date: August 05, 2026

This privacy policy for Roland Machinery Co. ("We", "Us" or "Our") tells you how we may collect, use and share your information when you visit our website www.rolandmachinery.com.

We appreciate your decision to use our website www.rolandmachinery.com and to trust us with your valuable personal information. In this document, we seek to explain in the clearest terms possible our privacy practices. We strongly encourage you to read this document (and any other related documents) carefully before using the website. If there are any terms or conditions in this document that you do not agree with, please do not use the website, or in case you are already using it, please discontinue the use immediately. Please read this Privacy Policy carefully to understand our practices regarding your personal information. Your use of the website is also subject to any other applicable terms and notices presented on the website.

What information do we collect about you?

When we collect information, we do so to ensure that you get to experience our service seamlessly. For that, we collect the following information. Some are your personal information and some are your sensitive personal information.

The personal information that we collect about you are the following:

  • Name
  • Address
  • Email address
  • Professional or employment related information

Sometimes, we also collect sensitive personal information from you, which includes the following:

  • Telephone number
  • Company or organization name

How do we collect such information?

We may use any of the following three ways to get information about you.

  1. The information that you give us
  2. The information that we automatically collect from you
  3. Information that we collect from third parties

Before going into the reasons why we collect the information that we do, we want you to understand what the above three terms mean.

a. The information that you give us

When you contact us, submit a website form, request information, or otherwise communicate with us, you may provide information such as your name, email address, telephone number, company or organization, address, and project or inquiry details.

b. The information that we automatically collect from you

When you access our service from a device, we may automatically collect information from your device, such as through the use of cookies. You will know more about automatic collection of personal information in the next section.

c. Information that we collect from third parties

We may receive limited information from service providers, referral sources, publicly available business directories, social media platforms, or other third parties when permitted by law.

Cookies and similar technologies

Cookies and similar technologies are small data files stored on or accessed through your device. They may be used to operate the website, remember preferences, understand website usage, improve performance, and support other functions described in our Cookie Policy.

For more information about cookies and similar technologies, please visit our cookie policy.

Do not track requests

We respond to "do not track" requests in the following manner:

Some web browsers provide a “Do Not Track” signal. Because there is currently no universally accepted standard for responding to these signals, our website does not respond to traditional Do Not Track browser settings. However, visitors may manage non-essential cookies through our cookie consent banner and may change or withdraw their preferences at any time using the cookie settings control available on the website.

Why do we collect information about you?

We collect information about you for a variety of reasons. It helps us, among other things, to serve you better. The following are the ways in which we use the information that we collect about you.

  • To provide and maintain service
  • To perform a contract with us
  • To evaluate and improve our products/services
  • To examine the usage trends
  • To contact the user
  • To send marketing and promotional communications

How long do we retain your information?

We will only keep your personal information for as long as it is necessary, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Do we share your information?

We may share your information with third parties in the following ways:

  1. Sharing with your consent: When you give consent, we may share your information with third parties for the purposes that are mentioned in the consent notification.
  2. Legal Obligations: We may disclose information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  3. For business transfers: We may share your personal information in connection with, or during the course of negotiations regarding merger, sale of business assets, financing or acquisition of all or a part of our business by another entity.
  4. Service Providers: We may share personal information with vendors and service providers that perform services on our behalf, such as website hosting and maintenance, email delivery, customer relationship management, analytics, security, cookie-consent management, and professional support. These parties may use the information only as necessary to provide services to us and subject to applicable contractual and legal requirements.

Sale/sharing of information

We do not sell personal information for monetary consideration. We may disclose personal information to service providers and other parties as described in this Privacy Policy. Where applicable law defines certain advertising or analytics disclosures as a “sale” or “sharing,” visitors may exercise any rights provided under applicable law.

Disclosure of personally sensitive information

We do not disclose personally sensitive information for purposes other than the following:

  1. To perform services or deliver goods.
  2. To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information.
  3. To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
  4. To ensure safety of natural persons.
  5. For short-term, transient use, including, but not limited to, non personalised advertising shown as part of a consumer's current interaction with the business.
  6. To perform services on behalf of the business
  7. To verify or maintain the quality or safety of a product, service, or device and to improve or upgrade them.
  8. To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

GDPR Disclosures (European Privacy Rights, Where Applicable)

Cross border data transfer

The information that we collect from you, including your personal data, may be processed in locations outside the European Union, where data transfer laws may differ from those in effect in your jurisdiction. In some cases, the transfer may be to countries classified as 'adequate countries' by the European Union (see here for details on adequate countries). However, where the transfer is not to an adequate country, we have implemented appropriate legal measures in accordance with the General Data Protection Regulation to ensure that your personal information is adequately protected.

Automatic processing of data

We do not use solely automated decision-making, including profiling, that produces legal effects or similarly significant effects concerning individuals.

Legal basis for the collection

The General Data Protection Regulation requires us to identify and set out the legal basis, or in other words, the legal justification, for processing your personal information. The following are the legal bases on which we process your personal data.

Consent: We may process your personal information for the purposes described in this Privacy Policy with your consent.

Performance of a contract: Where we have entered into a contract with you, we may use the personal information collected from you to fulfil the terms of that contract.

Legal obligations: We may disclose information where we are legally required to do so to comply with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes, such as responding to a court order or a subpoena (including requests from public authorities to meet national security or law enforcement requirements).

Legitimate interests: We may process your personal data where it is reasonably necessary to achieve our legitimate business interests.

Responding to business inquiries, website security, fraud prevention, basic operational analytics where legally permitted, and protecting company systems.

Your rights

In accordance with Articles 12 to 23 of the General Data Protection Regulation, the data subject, that is you, has the following rights.

Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, restriction of processing of, or portability of your personal information; object to certain processing; and withdraw consent where processing is based on consent. You may also have the right to lodge a complaint with an applicable data-protection authority. These rights may be subject to legal limitations and exceptions.

To exercise any of the rights mentioned above, you may use the contact details provided in this Privacy Policy.

Consequences of non-consent

Where we request personal information, certain information may be necessary for us to respond to an inquiry, evaluate a project request, perform a contract, or comply with legal obligations. If required information is not provided, we may be unable to respond fully or provide the requested service. Optional information and consent-based processing may be declined without affecting unrelated services.

Privacy of children

We do not knowingly provide our services to children. If you are a parent or legal guardian and believe that your child has provided us with information without your consent, please contact us. Upon verification that we have collected such information without parental consent, we will remove the information from our database.

Security of your personal information

We take reasonable measures to ensure that the information we collect from you is stored securely and protected to the best extent possible. However, no method of internet transmission or digital storage is completely secure, and we cannot guarantee absolute security. While we use commercially reasonable and appropriate security measures to protect your information, we cannot promise that it will be 100% secure.

Links to other websites or apps

On our website, we may provide links to external websites, apps, or services. These are not operated by us and therefore are not governed by our Privacy Policy or practices. We strongly recommend that you review the privacy policies of such websites or services before engaging with them to ensure that you do not provide personal information that you do not wish to share.

Changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes in the law or our privacy practices. We recommend that you review this privacy policy periodically to ensure it remains in line with your expectations.

The privacy policy will be effective from the date it is posted on this page.

Contact us

For any questions or concerns regarding your privacy, or to exercise any of your rights, you may contact us using the following details:

Address: Roland Machinery Co. 816 North Dirksen Parkway Springfield, Illinois 62702 USA

Email address: jgermann@rolandmachinery.com